Woolwich housing development from Meridian Home Start now underway

A block of flats located in Woolwich proposed by Greenwich council’s arms-length housing developer Meridian Home Start is now underway.

New homes will sit beside Plumcroft school on Vincent Road near Woolwich Arsenal station. This site covered plans when submitted in 2019. Click here to view.

Looking towards Berkeley Homes’ towers

The plot will cater for 47 flats let between 55-80 per cent market rate, which is higher than current social housing levels – now named London Affordable Rent which at around 40-50 per cent market rate are higher than former social housing rents.

Meridian Home Start is designed to fill a gap in housing provision between those eligible for social housing and those unable to afford market rents.

They begun drawing up plans before additional funding for social homes was available. Beforehand, councils such as Greenwich would typically sell land to developers who would make around 20 per cent profit margin.

The idea with arms-length developers was for some developments to retain profit to reinvest in housing or other services, or provide for gaps in the market.

Using off-shoot development company’s also ensures homes cannot be sold using right to buy.

However, some councils have not made a great success of similar projects.

Croydon’s Brick by Brick is one notorious example.

Bexley have launched BexleyCo, though controversially opted for entirely market rate housing including building on parks in Sidcup and Erith.

Nearby sites

This plot sits near a number of other large-scale developments.

Woolwich Exchange sits nearby and will bring 801 homes, shops and a cinema.

Woolwich Exchange massing

Armourers Court will be located a short distance to the north. That proposal sees 523 homes.

Housing above eastern end of Crossrail station

A new leisure centre and 500 homes will be built to the west where Wilko formerly stood.

Overview of leisure centre and housing proposal

There’s no such public plan at large plots of land owned by TfL around Woolwich Arsenal DLR station. They remain vacant 14 years after an agreement was signed between TfL and Oakmayne to develop.

DLR/TfL sites in blue. 

A number of eyesores now blight the town centre:

TfL land

There’s no attempt to even make the sites attractive while any sort of plan is drawn up:

DLR site

One small part may be used as part of Woolwich’s forthcoming investment, but that is only a fraction of the overall site.

Station box was supposed to see development above and around



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J Smith

I've lived in south east London most of my life growing up in Greenwich borough and working in the area for many years. The site has contributors on occasion and we cover many different topics. Living and working in the area offers an insight into what is happening locally.

3 thoughts on “Woolwich housing development from Meridian Home Start now underway

  • Should hopefully smarten up a very scruffy corner. Driving visibility is very poor on that corner coming out of Vincent Road, and I do worry that this building may make things even worse.

  • Those arm’s length local authority development vehicles are a PR stunt. There is very little substance behind them and in no way do they begin to address the appalling social housing crisis in this country. Mayors and councillors pat themselves on the back because they have managed to build a handful of properties for the lucky few.

  • During the night walk on powis street, ways to improve the area between DLR station and equitable house were discussed. I think they’re considering introducing “murals” to the boarding. Not quite what it needs (imo) but at least it’s being considered as part of the powis street fund.


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