About a year ago The Mirror group decided to “rationalise” their media titles across London. It closed some such as The Wharf and merged others to operate under a new MyLondon banner.
Since then the output has been, shall we say, a little poor.
The strategy of MyLondon and sister sites operating under the “Live” banner, such as KentLive, appears to have clickbait at its heart. It’s like a 10 year old rubbish imitation of Buzzfeed with alluring “articles” such as 29 things seen on London buses.
One of the biggest examples of clickbait right now from the site is the endless “it’s going to snow soon” drivel they are going nuts with at the moment. They are posting it *every* day across just about every form of social media going. As The Mirror (or Reach Group as it is known) now own The Express after a 2018 buyout perhaps that’s no surprise.
The MyLondon strategy on Facebook and Twitter appears to have various members of staff post up anything – whether related to facts or not. Headlines rarely match content.
With it now coming up to winter, the gist currently is to take something the Met Office say and twist it out of all proportion and claim imminent snow. That or use a bloke in a shed as a source.
What gets me is how such a large media group put out so much rubbish. They have funds. It’s just so lazy. There’s so much to cover in London and so many stories. Even a small amount of time and effort towards useful public interest news would give it some sort of meaning.
What will be interesting to see is if public money now goes to this title to cover real news. If it does then questions need asking. A major company sets up a site, puts up utter rubbish for a year then receives public funds? It wouldn’t be the first time.
Anyway, lets see what the story is tomorrow. Seven feet of snow on February 31st anyone?