Ikea have today announced plans to open a new store on Tottenham Court Road as they evolve into opening city centre stores across the world.
Ikea manager Javier Quiñones said:
“Urbanisation and inner-city living are trends that continue to dominate the market. By launching this new approach and investing in our online offer and services, we are working to ensure Ikea remains affordable, convenient and sustainable, both now and in the future.”
Yes, if you’ve followed the progress of Ikea in Greenwich you may have just chocked a bit on your tea.
Before planning was approved many asked Greenwich Council to push Ikea towards adopting the kind of model now being introduced in cities around the world and not a car-centric big-box and car park whilst housing needs are severe.
But the big box was approved, and the huge Greenwich Ikea warehouse is now under construction and due to open in early 2019 slap bang in a city centre Zone 2 location often gridlocked by traffic.
Yes, the area has a fair bit of vacant land but it is inner London and will appear completely different in 10 years, let alone 20.
Ikea’s other London stores are around Zone 4 locations or beyond.
New Chief Executive Jesper Brodin announced in April that Ikea would look to other ways to sell products and furniture, with a push towards online sales and affordable home delivery whilst moving away from its traditional out of town outlets.
Can Greenwich Ikea be added to the Silvertown Tunnel and Cruise Terminal in terms of outdated concepts before they even complete?