Is Greenwich Icon shopping centre struggling? Plans to merge units
Owners of a new shopping centre named Icon at the o2 in Greenwich have submitted plans to create larger units than previously planned by merging empty store space.
Is this an admission that the centre is perhaps not doing as well as expected?
I visited on opening day and enjoyed the centre (which for someone who gives malls a swerve was quite something) but noted the vast number of empty units. Many are still vacant over three months on.
Many people also complained of a lack of large household-name retail outlets. Could this be an attempt to attract some?
One issue is the centre is marketed as an outlet centre which may put off some big names such as H&M, Primark, M&S etc.
Since opening many have noted how quiet the centre often appears to be.
A change of strategy could be on the cards.
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