UPDATE: It didn’t make the date and a December 2021 opening is now expected.
Aldi’s first checkout-free store in the country is now set to open in Greenwich on 11th November.
The new date follows the company initially announcing an opening for today (28th October).
There are no tills in-store, with customers expected to use an app and pick up items before leaving. Cameras match items collected with the app.
Greenwich is a curious choice given high levels of tourist footfall. The new store is located a short distance from Greenwich railway and DLR station, with large numbers of tourists passing the site heading to the town centre and attractions.
Aldi is a worldwide brand, and many tourists will head to it en route. It’ll be a job to explain to many locals how the store works, let alone someone who may not speak good English.
Telling someone they need an app, then need to activate their app before shopping and then can leave without using a till or payment will be a challenge.
Hopefully the company has gone to lengths to install sufficient translations on signage.
Then again maybe it’s my ignorance, as despite using shops abroad a fair few times some customs still baffle me. I’ve looked like a plum at a Mercadonna or Carrefour quite a bit as I misunderstand something simple.