Large adverts proposed at Greenwich Blackwall approach flyover

Drivers using the A102 flyover in east Greenwich could see new adverts if new plans are approved.

Adverts and large structures supporting them will be located near the listed old Fire Station in east Greenwich.

The additional drivers using Silvertown Tunnel will help the ads reach more eyeballs – especially as two tunnels converge onto the same road nearby which is likely to increase congestion in the afternoons.

The application states: “The displays fit in comfortably with the commercial character of the surroundings and are sensitively located and do not appear intrusive within the street scene. The displays do not adversely affect any architectural, cultural or similar features either in the vicinity of the application or the surrounding area. The area has the advertising capacity to accommodate this display without it appearing cramped, cluttered or isolated.”

The whole area is a cluttered mess with poor pedestrian legibility:

This isn’t just one of the worst places to be a pedestrian in the borough but the whole of London.

It’s gloomy, drab, dark and miserable.

Will a single penny of advertising income do a thing to improve this area?

Plans can be viewed here.