Mothercare has entered administration this morning.
The baby and child store has struggled for some time closing stores in places such as Bromley and Bexleyheath.
Remaining stores such as Charlton are now under threat as management state existing stores are not profitable enough to sustain trading.
Adverts are far from enough to cover living costs and and pay to keep it going with hosting fees, URL fees and Theme costs adding into the hundreds of pounds.
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