Murky Depths

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Bromley

Ikea open new store in Bromley

Ikea have opened a new store on Bromley High Street in the former Mothercare unit.

The store is far smaller than your typical Ikea and marks a change in direction away from the vast retail sheds seen at Greenwich to smaller stores in cities aimed at working with shoppers to design rooms and homes and arrange delivery.



With the number of people driving in London having fallen sharply over the past 20 years – especially those under 40 – and a big increase in town centre living, Ikea have moved into this part of the market.

Bromley Town Centre

Similar stores exist at Stratford and Tottenham Court Road.

An Ikea spokesperson said: “The opening of Ikea Bromley is another exciting step in our city centre approach and we’re currently exploring other locations in London for similar outlets, to help improve accessibility across the city.”

Dated concept?

Which all begs the question of whether Ikea in Greenwich could, and should, have been built in a radically different manner. Even if it remained a large store, much needed homes could have been built on site as part of a radical change in the layout of the area – perhaps with a multi-storey car park for more efficient use of land.



But in tried and true fashion Greenwich Council took the short term option of extra jobs trumping all else – which could have been provided alongside other benefits.

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3 Comments

  1. A

    While I am glad they have chosen Bromley I don’t see this little store lasting unless they sell 3 kitchens a day somehow. They’d have been better off making this shop into a store like Tiger, but with items you could buy in the Ikea Marketplace section of the their big stores. Too easy to walk out of this place empty handed.

    • Charles Calthrop

      Probably just a foothold to remind people of the brand, the way forlorn branches of WHSmith are sometimes seen year after year (the one in the Dubai Mall springs to mind, selling Beefeater Teddy bears and the Daily Express next to the Breitling showroom). Also if it runs at a loss I imagine IKEA will somehow take tax advantage of it

    • anonymous201486

      The IKEA marketplace carries a vast range, so this idea is not really a goer in these town centre stores.

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