Plans are in for a new Iceland superstore at the former Dreams store at Stone Lake Retail Park in Charlton. The new shop is part of Iceland’s Food Warehouse concept.
Like much else in Charlton it’ll be in a big retail shed. It won’t do much to alleviate concerns of ever increasing traffic and congestion in the area.
It’ll also raise further questions of whether both Asda and Sainsbury’s would stay in the town if they merge – whatever Sainsbury’s Chief exec is now saying.
Food Warehouse is a spin off from Iceland’s normal model. It kicked off in 2016 and combines the usual frozen food store range with bulk sales along the lines of a cash and carry. So more vans and trucks. Footfall and car visits will exceed the previous Dreams store by quite some way in all likelihood.
The planning reference is 18/0983/A
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