Travelodge have signed up to become the tenants of a hotel in Lewisham that was approved earlier in the summer.
The building will be located on the corner of Lewisham High Street and Morley Road and comprise of 127 rooms. I’d previously covered plans before Travelodge signed up.
Every time a budget hotel announces a new branch some people predictably comment “who would want to stay in Lewisham, or Woolwich?”
The fact is many people will for a variety of reasons. This is very close to a major hospital for one, so useful for temporary staff or visitors to patients.
Then there’s proximity to major destinations such as the o2. It is the world’s most popular music venue after all – and gigs attract people from around the world. If you’re a teen in, say, rural France or Spain and an American artist is only playing London as part of a European tour, then it’s a cheap low cost flight and then a cheap hotel for the weekend. These hotels cater for that market. Public transport also gets them into central London quickly to see the traditional sites.
What I find interesting is how local businesses adapt or not. Many just don’t towards new hotels and visitors. Even if 20 per cent of visitors will grab a bite to eat locally, that could be big business to a restaurant or cafe if they take the initiative.
Anyway, this joins a plethora of hotels out of Zone 1 that seem to be thriving away from tourist hotspots. Woolwich now has a Premier Inn and Travelodge, Sidcup a Travelodge and Bexleyheath a Premier Inn too. The list goes on and on.