Ikea have announced the opening of a new store in Bromley town centre at a unit vacated by Mothercare.
Unlike the new Greenwich store, this is Ikea’s new selling concept first opened at Tottenham Court Road.
People can design and choose furniture which is then delivered to them at home.
The far smaller store format means no restaurant or small homeware items (or at least vastly reduced in range).
Given the big difference in offerings, is it likely to extract some shoppers from the Greenwich store, which is due to open early in 2019?
The new concept of smaller town centre stores was announced in July this year and covered here.
At the time Ikea manager Javier Quiñones said:
“Urbanisation and inner-city living are trends that continue to dominate the market. By launching this new approach and investing in our online offer and services, we are working to ensure Ikea remains affordable, convenient and sustainable, both now and in the future.”
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