A new development in Thamesmead has seen a developer take “creative” advertising to its limit.
Fairview have a map on their website advertising a forthcoming site of 333 homes showing the nearest station in Plumstead as being on the tube.
To compound the inaccuracy they’re advertising it as being in Woolwich. It’s in Thamesmead.
This area has been Thamesmead ever since Thamesmead came into being, when former MOD land at the Royal Arsenal here was disposed of to the Greater London Council.
Woolwich begins someway to the west where the MOD held onto land for around three decades after the creation of Thamesmead.
I know some want to live in the past (see some still claiming Bexley being in Kent when it hasn’t since 1965) but this site is now in Thamesmead. It has been for decades now.
Does it matter? Not really I guess. Still, misleading marketing is a bit off and it’s never nice to see developers try to claim somewhere is where it isn’t to add a few quid onto the price.
It’s a bit of an insult to the site’s new neighbours if nothing else.
There’s also the usual emphasis on “Royal” Greenwich in marketing which is a laugh. The “Royal Borough” label seems to be an advertising tool for new development more than anything in the borough.
I mean what has the “Royal” label given places like estates in this area and Abbey Wood estate? Next to nothing. It didn’t change the authority’s attitude of ignoring those places.
This was another site Greenwich Council ignored improving using money it will receive from the developer – and in the process they flat out ignored TfL advice.
Not much “Royal” sheen coming to deprived areas locally then.