New Woolwich leisure centre and 482 home plan submitted

Plans for a new leisure centre in Woolwich alongside 482 homes have been finally submitted after years of waiting.

For those who havn’t followed the saga, the existing Waterfront centre is to be closed with a new centre opened on General Gordon Square on what was formerly the site of Wilko.

Current building dating from late 1980s

The final application gives us a glimpse into the nitty gritty of the scheme and any recent changes – such as housing numbers now totalling 482 (500 was mentioned previously) and buildings topping out at 19-floors.

Building heights

The leisure centre’s appearance looks much the same as it has for some time during consultation.

View from General Gordon Square

Facilities will include a 25m pool, leisure pool (with flumes), training pool (with variable depth), toddler pool and splash pool, six court sports hall, 5-a-side football hall, gyms, studios, Health suite/Healthwise consultation rooms, spa, soft play, two squash courts, two multi-purpose studios, creche, and café.

Here’s what you all want to know; how does the slide compare to the famous waterfront?


No darting outside on the slide as currently possible:

The famous slide – site of many a Woolwich Pigeon world championship

This application reveals that The Bull Tavern pub will remain – well its façade will.

Bull Tavern on left looking towards General Gordon Square

The Tram Shed is also remaining and currently being refurbished and extended.

Behind hoardings

Greenwich have opted not to build housing themselves on land they own (and reinvest profit into services or additional low cost homes in the borough via market sales) with private developer Hill set to make money from sales on the site.

There is an extremely low level of council housing planned. Just 51 units out of 482 will be social, and with 27 council homes already existing and set for replacement that’s a net gain of just 24.

Given Greenwich Council’s homeless household numbers have more than doubled from 740 in 2018 to 2021 when it reached 1,636, this will go nearly nowhere to address truly affordable housing shortages.

There’s the usual claim of “35% affordable” but the vast majority are not social housing.

Income levels very low

Given the scale of development on site, a low Community Infrastructure Levy income of £3.3million is expected as Greenwich have set such a low rate rate upon developers since 2015 and failed to revise in 2018 – as promised.

In much of London a town centre site near such excellent transport links (Canary Wharf will be six minutes away on the Elizabeth Line and the City just 14 minutes) would have the potential to raise over £10 million.


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Each new development proposed since 2015 in the borough – and certainly since 2018 – is costing millions in lost income.

We can see some of the impacts of that, with Woolwich estates like the adjacent Armstrong Estate seeing little investment.

Entrance to Greenwich council estate next to site

The green light for building a new leisure centre was given the green light as far back as March 2014.


What we havn’t seen too much before now is details on housing design.

Housing blocks

The rear of the site features a number of blocks with public and private squares interspersed throughout.

Vincent Street will generally look far better:

Pub frontage remains

Though neighbouring buildings will go:

Row of shops next to Bull Tavern

And here’s the view down Wilmount Street:

Proposed housing blocks
Past coverage

This a development is I’ve been covering for years on this site – with many a post covering stop-start progress over more than a decade.

Viscount House is still standing though the rear has been flattened. Last year I took many photos around the site.

It formerly housed Wilko, Somerfield, Gateway, Blockbusters, Barclays, Ladbrokes and probably more that escape my memory.

Rear of Viscount House

This site has a fascinating history predating the current building, and was part of an ambitious plan that never occurred in the 1960s and 1970s to build a new shopping centre and civic centre.

Post-war plans

While the current leisure centre is somewhat remote and poor to access, much of that is Greenwich’s own doing. The application states “The existing Waterfront Leisure Centre sits on the edge of the River Thames, north of Woolwich Town Centre. The building is disconnected from the town centre”.

However a large number of developments in that area have brought Greenwich Council sizable funding, yet they’ve never sought to alter a hostile road layout for pedestrians to entice footfall and some life to this area which would have aided the leisure centre until it closes.

It’s been bleeding membership numbers long before the pandemic. Greenwich sold the car park to Berkeley Homes for six towers, but never invested in active travel alternatives to reach Waterfront from the town centre.

Given they sold land as far back as 2007, and Waterfront could close by 2026, that’s almost 20 years wasted.

Poor public realm amongst numerous new builds

It’s the same at the former Callis Road council depot now housing a tower.

This tower also sits on council land opposite Waterfront

And then there’s Riverfront House next door Greenwich Council also sold.

The newly proposed site should provide much footfall and is absolutely ideal for high density mixed-use development including residential given proximity to Woolwich Arsenal railways and DLR station (pretty much next door), alongside Woolwich Crossrail a short walk away and numerous bus routes stopping outside.

It’ll also see one of the bleakest structures not just in Woolwich but London removed; the Vincent Street car park.

Looking down Vincent Street

Ultimately the project should be a big shot in the arm for Woolwich and the basic concept is sound.

However the wider area will not benefit to the level it should once again due to Greenwich Council’s planning department and it’s failure to revise developer levies above existing low levels, and including just 24 net new council homes which is a very low level on public land.

Even considering the cost of a new leisure centre (which should bring in sufficient revenue over time) they’ve sold numerous plots of land in Woolwich such as Riverside House, Callis Yard, Waterfront car park and now look set to sell the prime riverside site housing the current Waterfront sits upon.


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Many thanks

J Smith

I've lived in south east London most of my life growing up in Greenwich borough and working in the area for many years. The site has contributors on occasion and we cover many different topics. Living and working in the area offers an insight into what is happening locally.

    2 thoughts on “New Woolwich leisure centre and 482 home plan submitted

    • I thought the plans for the new Woolwich Leisure Centre and 482 new homes on the site of the old Wilkinson Store site had been submitted years ago. With development due to start on the site any day now. So development of this site could still be possibly a year or more away..

      Another case of Greenwich Council Leadership and Planner’s dragging their feet on redevelopment of empty building sites which would provide new facilities and homes.

    • Planning application should have been submitted and planning approval granted for the new homes and Leisure Centre before the Woolwich Wilkinson Store closed and existing homes on the site demolished. Could mean another 1 to 2 years before work starts on the new Woolwich Leisure Centre and new homes.

      I also thought planning permission for the new Leisure Centre and new homes had already been granted.


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